China’s Specialist Wholesale Markets
Keqiao, Lecong, Chenghai, Guzhen and Yongkang. The single-category clusters that general markets like Yiwu quietly buy from.
Field-tested advice on sourcing from China: supplier vetting, quality control, freight, negotiation and the details that protect your margin. Written by the team that does it every week in Guangzhou.
Keqiao, Lecong, Chenghai, Guzhen and Yongkang. The single-category clusters that general markets like Yiwu quietly buy from.
Keqiao, Lecong, Chenghai, Guzhen and Yongkang. The single-category clusters that general markets like Yiwu quietly buy from.
What US importers actually pay now, why fixed fees hurt far more than the tariff, and the 22 October deadline still ahead.
Where your product is actually made. Four cities, four specialities, and why the town matters far more than the city.
Platforms find candidates. The Canton Fair, the markets and an agent are what actually filter them. Plus the RFQ that gets a reply.
Four platforms, four different jobs. Which to use, why 1688 runs 20 to 40 percent cheaper, and what Trade Assurance actually covers.
9 min Takeaway: Three steps: company setup, work permit letter, work visa. You can start from abroad. Real costs and timeline included.
14 min Takeaway: Set up Alipay and Weixin at home, know your visa route, and remember your address must be registered within 24 hours of landing.
12 min Takeaway: Seven stages from factory to fulfilment centre. Budget 3 to 4 months for a first order, and judge the product on landed cost, not unit price.
10 min Takeaway: FOB, CBM, HS code, B/L, T/T. Every term you meet in a China quote, decoded in plain English with visuals you can scan.
11 min Takeaway: Air to launch, sea to scale. And the big 2026 change: Amazon stopped doing FBA prep and labeling, so FNSKU now happens at the factory.
10 min Takeaway: Most supplier "certificates" are reused or self-declared. The CE mark is self-applied, so the test report behind it is what counts. Compliance is your job, not the factory's.
9 min Takeaway: $380 flat for sourcing, $60 sampling, $260 QC. The "free agent" is the most expensive route. Ask any agent how they actually make money.
9 min Takeaway: Canton Fair is a filter, not a collection drive. Pick one phase, shortlist 5-10 suppliers, close at the factory.
9 min Takeaway: China still wins on ecosystem depth and speed, not just price, for most categories.
10 min Takeaway: China+1 is a risk hedge, not a full replacement. Diversify the risk, not the whole chain.
10 min Takeaway: Check the business license and hold a real sample before any deposit leaves your account.
8 min Takeaway: Differentiation now beats cheap. Smaller MOQs and social commerce are reshaping 2026.
9 min Takeaway: AI speeds research, comparison and RFQs, but it still cannot walk a factory floor.
9 min Takeaway: Most costly defects are catchable before the container ships, if you inspect the right way.
13 min Takeaway: CNY 2027 is 6 February. For sea freight, November 2026 is your order month.
9 min Takeaway: EXW can look cheapest while hiding the most cost. Know exactly who pays for what.
6 min Takeaway: A new tariff line can erase your margin overnight if you quoted in FOB and never planned for it.
7 min Takeaway: Unit price is usually 70 to 75 percent of true landed cost, the rest is packaging, inspection, freight, duties, brokerage, local handling, inland delivery, and storage.
7 min Takeaway: A "factory" with a wide product range is probably a trading company. Both can work, but the pricing should reflect it.
7 min Takeaway: A 100-unit test gives you the same demand signal as a 1,000-unit order, at about 14 percent of the cash risk.
Not sure where to begin? Pick the situation closest to yours and read in order.
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